INC. Magazine Winter 2019/2020 Impossible Foods: Company of the Year
Derived from genetically modified yeast, the red liquor on the hands of this Impossible technician contains heme, which makes it look like blood, taste like blood, and sizzle like blood on a grill. Kelsey McClellan.
COMPANY OF THE YEAR.
A Lot of Companies Want to Save the World. Impossible Foods Just Might Do It with Its Plant-Based MeatsIts plant-based meat tastes uncannily like the real thing. Now it is fighting to survive its success.